Ronnie Teja owns 15 different e-commerce companies. He started his first business about six years ago in the watches niche. During the COVID crisis some of his businesses have boomed and others are less so. 

What got you into e-commerce?

• Teja immigrated to Canada in 2005, and one of the jobs he took up was selling door to door for a Punjabi radio station and ended up having a burnout. 
• In 2008 Teja decided he wanted to try digital marketing. A job opportunity opened up and went to work for HSBC. A few months later, he decided it was not something he wanted to be doing. 
• Eight months in, Teja then got a job at best buy, and worked there for a few years, and discovered there what proper digital marketing was. 
• Teja then decided he wanted to take a try at digital handling, and that is how his company started. 

Tell me a little bit about some of the processes that we are going to talk about today. 

• Teja wants to give value back in terms of the entrepreneurial operating system, which he recently implemented. 
• He was working 60-70 hours a week, with a 35 people team. 

What did things look like before you automated, delegated, or eliminated? 

• Teja’s team was all over the place. They did not have defined company values, they didn't have defined goals in progress, they had no defined bonus structure, there was no structure. 

Tell me a little bit about what it looked like to implement this process that seems to have given you back some sleep? 

• The first and foremost thing was to implement company values. It was important to be generous, trustworthy, and be quick to service. 
• Once you have your core values, you can eliminate them. Before you can delegate, you need to eliminate employees that do not fit your company values. Teja has three questions he asks in order to establish core values. 

What else do you have to share with us? 

• In terms of delegation, their company had a very flat structure. Teja was a very engaging boss. This caused people to reach out to Teja at all hours of the day. 
• At this point, it was established that they needed a leadership team.
• After finding three people that would work well within the leadership team, Teja was getting enough sleep a night. 

What are some things you added to the rule book that you don’t like? 

•  Teja recommends reading the book Culture Code. 
• The rulebook is made around common sense, it is simple rules in life. 
• Teja says there is nothing within his book that is not something that cannot be followed. All his employees are treated like adults who are responsible for their decisions. 

Tell me about the hierarchy within your business? 

• You need to have a hierarchical structure in order to keep everyone on the same plane. 

What parting piece of wisdom would you have for individuals that are interested in automation, delegation, and elimination? 

• If you have some money, look for an integrator. Save yourself the heartache of going through the mistakes Teja made. 

Resources:

Website: branzio.com

Email: [email protected]

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