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High-End Retailers Forced Into Heavy Pre-Christmas Sales
NEW YORK (AdAge.com) -- Wracked by recession, high-end brand retail chains have been forced to offer some of the steepest pre-Christmas discounts they've ever had to suffer. Ad Age retail reporter Natalie Zmuda and Brand Experience Lab chief David Polinchock take a tour of New York's swankiest Fifth Avenue stores. And what they find portends badly for the future of high-end retailing.
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NEW YORK (AdAge.com) -- Wracked by recession, high-end brand retail chains have been forced to offer some of the steepest pre-Christmas discounts they've ever had to suffer. Ad Age retail reporter Natalie Zmuda and Brand Experience Lab chief David Polinchock take a tour of New York's swankiest Fifth Avenue stores. And what they find portends badly for the future of high-end retailing.