In this episode of Consumer Catalyst, Dr. Nicole Arnett Sanders dives into effective, budget-friendly marketing strategies for small businesses. Covering topics like intentional social media use, leveraging micro-influencers, conversational email marketing, community collaboration, and creating evergreen content, Nicole provides actionable tips for maximizing impact without breaking the bank. Listeners will walk away with practical steps and fresh ideas to enhance their marketing efforts and build stronger connections with their audiences.

00:00 Welcome to Consumer Catalyst

00:44 High Impact, Low Cost Marketing Strategies

02:37 Using Social Media with Intention

05:43 Building a Micro Influencer Network

08:52 Email Marketing That Feels Like a Conversation

12:59 Leveraging Community and Collaboration

16:16 Creating Evergreen Content

19:31 Wrapping Up and Action Steps