In this episode, I'm joined by Brock Giles, founder of High Mesa Chile Co.—a modern Southwest kitchen crafting small-batch sauces, condiments, and cocktail mixers inspired by the bold flavor of flame-roasted chiles. Brock's brand is rooted in a deep love for flame-roasted chiles and a passion for turning regional ingredients into shelf-worthy staples that elevate everyday meals.

Inside the Episode

• How Brock turned his obsession with flame-roasted chiles into a growing line of Southwest-inspired pantry staples

• How the brand has evolved to cocktail mixers, hot sauces, braising sauces, mustards, pickled items, and other spicy condiments

• Advice for makers transitioning from farmers markets into wholesale and retail

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.