Not all offers are created equal…and neither are their ads!

 

Marketing high-ticket offers and marketing low-ticket offers actually looks quite different…so why would we use the same formula when making ads for them?

 

High-ticket ads are going to be targeting a far different audience than low-ticket ads. Even if some of the qualities of your ideal client or customer stay the same, the messaging shouldn’t.

 

So how do we shape our ads according to our offers without one or the other becoming ineffective? 

 

Good news: it’s actually a lot easier than you’d think. Here’s how you change up your messaging for low-ticket and high-ticket offers…