Host Dan Marks and Katie Grover, SVP and Marketing Director at Fidelity Bank,  discuss high-performance branding in the world of community banking, including: 

Katie’s definition of “high-performance branding” 

How Fidelity’s core values have shaped the bank’s brand 

The ideal set of buying personas Fidelity’s brand is crafted to reach 

Strategy driving the brand’s visual identity 

How customer experience and community involvement help “prove” Fidelity’s brand values 

The roles that targeted or addressable marketing, such as digital and direct mail, play in building the Fidelity brand 

Katie’s advice to her younger self 

Connect with Katie on LinkedIn  

Visit Fidelity Bank online 

Check out the Bravely Onward website 

Read about Bravely Onward in Th