High-Performance Coaching ft. Dean Somerset

Stretching is bullshit.    At least, according to renowned strength and conditioning coach Dean Somerset, it is. You might recognize his name from his many contributions to popular fitness platforms including Men’s Health and Bodybuilding.com, but today, he’s adding to the list with a guest appearance on this week’s Brute Podcast.    In this episode, Dean admits that from the start, becoming a strength and conditioning coach was rough. Listen as he dives into his early career, shares advice for building habits, the implications of artificial intelligence in the fitness industry and ultimately, why he thinks stretching is utter bullshit.     Topics:   09:46 – Starting in strength & conditioning 25:52 – Empathy as a skill 35:30 – Building clientele as a trainer 42:00 – Having broad interests 45:20 – Resilience & habits 54:30 – Stretching is not beneficial 58:30 – AI & the fitness industry   Links:   ruthlessmobility.com waitbutwhy.com deansomerset.com Instagram Facebook Twitter YouTube   Reviews:   If you like this podcast, please click HERE to leave us a review. It energizes us to keep doing these as well as pushes us higher in the rankings. Thank you all for the support! Follow us on Instagram: @brute.strength