Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world.

Follow our creative agency at www.chello.com.au