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In this episode, Jack Durkin and Holly Boylan sit down with Rob Brady — TEDx speaker, coach, and Head of Strategy at Iceberg Digital — to talk about what it really takes to build a future-ready estate agency.

Rob shares his journey from being a disruptive sales director in corporate agency life to coaching some of the UK's most progressive independents. If you’ve ever felt stuck using outdated strategies or want to stop chasing volume and start building a business that runs on value, this one’s for you.

Inside the episode:

• Why most estate agents are trapped in old-school tactics — and how to break free
• How to stop competing on fee and start leading with impact
• What the UK’s best independent agents have in common (that corporates don’t)
• Why automating doesn’t mean becoming robotic — and how tech can enhance client experience
• How culture and internal language shape your brand perception
• Why brand meaning trumps brand aesthetics every time
• Coaching insights from thousands of hours with top-performing agents

Whether you're an agent trying to scale or a business owner looking to step back, this episode will challenge how you think about growth, leadership, and your future in the industry.

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