Proof Collective co-founder Kevin Rose is the latest high-profile NFT investor to fall victim to a “social engineering” attack. On Wednesday, he signed a single transaction that triggered the sale of the majority of his collection for free.

Rose is a well-known tech investor. Before entering the world of NFTs, he co-founded Digg, had a stint at Google Ventures, and created apps focused on fasting and meditation. Proof Collective, which launched in late 2021 and created the popular Moonbirds series, counts Beeple and Gary Vee among its members.

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