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High Street Vs Going Online? The Real World Opportunities and Challenges of Growing An E-commerce Brand with Pala Eyewear Founder John Pritchard
Some people just talk about what needs to be done. But John Pritchard and his team have set out to take action. With an uncommon focus, grounded in ethics and aesthetics, he spreads the message of helping others with each purchase of the quality eyewear brand. In today’s episode, Natasha and John discuss specifics around digital marketing, defining the target audience and much more.
When you’re launching a fashion brand, you’ve got to have passion –it’ll keep you going.
-John Pritchard
Like the podcast?
Subscribe on iTunes
Timestamps:
16:08 Challenges in taking a different approach to defining the key audience
18:47 A look into various digital marketing strategies
21:45 Using Facebook as a marketing tool
27:27 Marketing tips and creating the connection with the audience
31:31 Ups and downs of high street
36:09 Future of John’s Pala Eyewear brand
Connect with John Pritchard:
- Palaeyewear.com
Connect with Natasha Courtenay-Smith:
- YouTube
- Natashacourtenaysmith.com
View all episodes
By Natasha Courtenay-SmithSome people just talk about what needs to be done. But John Pritchard and his team have set out to take action. With an uncommon focus, grounded in ethics and aesthetics, he spreads the message of helping others with each purchase of the quality eyewear brand. In today’s episode, Natasha and John discuss specifics around digital marketing, defining the target audience and much more.
When you’re launching a fashion brand, you’ve got to have passion –it’ll keep you going.
-John Pritchard
Like the podcast?
Subscribe on iTunes
Timestamps:
16:08 Challenges in taking a different approach to defining the key audience
18:47 A look into various digital marketing strategies
21:45 Using Facebook as a marketing tool
27:27 Marketing tips and creating the connection with the audience
31:31 Ups and downs of high street
36:09 Future of John’s Pala Eyewear brand
Connect with John Pritchard:
- Palaeyewear.com
Connect with Natasha Courtenay-Smith:
- YouTube
- Natashacourtenaysmith.com