The tech space abounds with interesting job titles, one such title, and a highly sought-after position is that of the product manager. As those who are in charge of the product trajectory, product managers have the utmost control over a company's development as they decide on key features. Yet, how do you manage a product which is software directed to product managers? Elad Simon, CEO of Craft.io, joined the company at a time when the company was reorganizing itself, understanding its market better, and deciding on a new method for reaching its clientele. Now, a few years down the line, Elad sees the world of product management as evolving with more agile teams and sees his customer base growing outside typical software companies.

Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/

Elad Simon - https://www.linkedin.com/in/elad-simon/

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