Adtech veteran and current President of Martin, Lewis Rothkopf, has long been at the forefront of developing innovative solutions to revolutionize the digital media and marketing space. Yet, in his new venture, he has been pushed to flip his conventional thinking and look to improve advertising through incrementality. As we discuss, Lewis' career has positioned him at the forefront of changing the way the marketing space operates, showing that both experiences mixed with a fresh perspective can lead to exciting new directions.

Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/

Lewis Rothkopf - https://www.linkedin.com/in/lewis/

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