Defining your company's position in relation to your competition is key to create a unique offering that speaks to your client base. As Fiverr's Head of Global Brand, Liron Smadja makes it clear that for every entrepreneur to succeed, you need a solid branding strategy behind your work.

Having moved from studying law to animation to tech, Liron draws on a range of experiences that inform his processes in building Fiverr into the international powerhouse community it is today. But, at the end of the day, Liron sees that it's knowing your customer that can make all the difference.

Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/

Liron Smadja - https://www.linkedin.com/in/lironsmadja/

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