Zviki Ben Ishay started his venture Lightico from his backyard, at night, after his day job, making calls with potential clients to grow his business and test his idea. Six years, several phone calls, and a few product iterations later, Zviki has successfully developed his venture into a solution for businesses to digitize overly complex, bureaucratic commercial processes. Beyond the dedication and perseverance, Zviki's journey shows the demanding aspects of becoming a successful startup entrepreneur.

Listen here:

Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/

Zviki Ben Ishay - https://www.linkedin.com/in/zviki-ben-ishay-7406187/

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