High-ticket offers are one of the smartest things that you, as a practitioner, can implement in your ecosystem. But where do you get started? What does a high-ticket offer even look like? How do you attract clients that are willing to pay for these high-value offers?

In this episode, Braden and Meghan are giving you the tell-all on how to begin building out the ecosystem for the kind of experience that you want to design for your patients. They share what a high-ticket offer could look like for you if you went all in, insights into why low-ticket offers take the same amount of effort (if not more) than high-value ones with less return, and many other key takeaways!

If you want to build out a business that is truly scalable and smooth-sailing and create offers that work for you and your patients, be sure to tune in!

Key Takeaways:

[:56] What is the common mistake that practitioners are making with regard to their ad strategy?

[1:45] What makes a good ad strategy? What are some of the factors that influence an ad having a good return on investment?

[2:29] Today's topic: high-ticket offers and raising your rates!

[2:40] Welcome back to the Virtual Practice Podcast!

[3:41] When it comes to concierge (or higher-end) health experiences… what would you be willing to pay for?

[5:03] What are high-ticket offers?

[6:22] What a high-ticket offer looks like on a week-to-week basis.

[7:27] What a high-ticket offering in your ecosystem will do to the money management side of your business.

[8:52] Why high-ticket offers work for both you and your client.

[10:46] Why low-ticket offers take the same amount of effort (if not more) for less return.

[11:08] The value is in selling one high-ticket offer rather than tens of low-ticket offers.

[12:20] Braden shares his experiences on how high-ticket clients are often more compliant, easier clients.

[14:08] How do you attract clients that will go for these high-ticket offers?

[17:02] Why you should start building out your high-ticket offers before your low-ticket offers.

[17:32] The elephant in the room regarding low-ticket offers.

[18:00] What we can do as a practitioner if we are in a jurisdiction where we can't build out an offer as a package.

[20:18] Braden highlights key pieces about high-ticket offers.

[21:09] Where to get started with designing a high-ticket experience.

[24:34] Braden's three key takeaways!

[25:25] Coming up next week: meaningful ways to add income diversification!

[25:57] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[26:14] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"Selling one high-ticket compared to selling one low-ticket [is] the same amount of work. … Getting that first sale can sometimes be the most difficult — but which one would you rather? And which one's going to actually help the person on the other end?" — Braden Urquhart

"It has been my experience in life and in practice … that when someone is willing to pay to be all in, they also pay attention. They follow the rule, they go home, and they do it. They are actually not your high-maintenance patients." — Meghan Walker

"I think when you want to build that business [that scales], if you already have that opportunity or cushion underneath you [of a high-ticket offer], it's going to be a lot less stressful than trying to do it from the ground-up." — Braden Urquhart

"You need a solid offer for your 1:1 practice that you know people are interested in and are going to invest in consistently." — Braden Urquhart

"Stop assuming that people are not going to want to pay for that higher touchpoint — because they do and they will! … It's just that you haven't put that offer out yet." — Braden Urquhart