This encore episode originally aired in July 2024 and quickly became one of our most replayed chats - so we're bringing it back for the holiday break!

In this episode, Penny, Mel, and Pat (plus Luna the dog, plus sick kids, plus general chaos) sit down in their pyjamas to unpack a concept that completely shifts how new and experienced nail techs think about marketing:

Low value/high volume vs. high value/low volume.

In plain English?
Why some marketing tasks chew up HOURS for almost no return…
…while others take almost no time and bring in dream clients who stick around.

We talk:
✨ Why flyer drops, random business cards, and “like/share” giveaways rarely work
✨ Simple tweaks that turn average marketing into actually valuable marketing
✨ How to collaborate with local businesses without giving away your services forever
✨ What school newsletters, influencers, crystal shops, and sports clubs all have in common
✨ How to make your marketing passive, targeted, and way less exhausting

It’s relaxed, it’s real, it’s slightly unhinged in places — and it’s one of the most practical, perspective-shifting episodes we’ve ever recorded.

Perfect if you’re planning your client strategy for 2026 and want more results, less effort, and a whole lot more clarity.