On this episode of our Higher Ed Leaders series, Emily was joined by Joel Bauman, Senior Vice President of Enrollment at Duquesne University to chat about some basics of prospect management.

The pair covered topics such as how to identify best-fit students and how to cultivate real relationships with your top prospects. The prospect management framework they highlighted focuses on recruiting students with a high affinity towards our institution rather than spending all of your resources on a high volume of students who are not the right fit.