Higher Ed Live

By mStoner Inc.

What's Higher Ed Live about?

Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry's most important issues.

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Higher Ed Live episodes:

12.23.2019
Higher Ed Live Special Edition - Paul LeBlanc on Innovation, Marketing and The Future of Higher Ed
In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s...
12.11.2019
Marketing Live - TikTok: How Higher Ed Hits the Woah
TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies. In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about...
11.21.2019
Student Affairs Live - The ^Ombuds Office: Building Partnerships with Student Affairs
College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict...
11.19.2019
Marketing Live - Ultimate Synergy: Search and Content Marketing
Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right...
11.15.2019
Admissions Live - Today's Traditional and Non-Traditional Enrollment and Marketing Trends
With more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you’ll hear from some of the strongest and most influential voices within higher ed as they...
11.15.2019
Student Affairs Live - Gratitude for Student Learning and Leadership
What impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders? On this episode of Student Affairs Live, host Keith Edwards speaks with three gratitude...
10.31.2019
Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers
Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors...
10.28.2019
Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L;) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L; strategy...
10.24.2019
Student Affairs Live - From Student Affairs to the Presidency
What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role? On this episode of Student Affairs...
10.23.2019
Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story
When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are...
10.03.2019
Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion
What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs? On this episode of Student Affairs Live,...
10.01.2019
Advancement Live - Rethinking Phonathons
After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate...
09.30.2019
Marketing Live - Marketing Authenticity in Higher Education
“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does...
09.27.2019
Higher Ed Special Edition - Safety and Wellness Marketing and Messaging
Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus....
09.26.2019
Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks
How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice? On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of...
09.10.2019
Admissions Live - #NACAC19: What To Know Before You Go
The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over...
08.22.2019
Marketing Live - Digital Engagement on Move-In Days
Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on...
08.21.2019
Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist
In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s...
08.07.2019
Admissions Live - Non Traditional Perspectives on the Value of Higher Education
Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh...
08.01.2019
Student Affairs Live - College Men and Masculinities
Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other...
07.25.2019
Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens
Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times. On this episode...
07.23.2019
Admissions Live - Secret Shopping College Admissions
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.
07.19.2019
Advancement Live - Shot List: How to make Video work for you
These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to...
06.27.2019
Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever...
06.26.2019
Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool
It’s 4:20 p.m. Do you know where your prospective students are? Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies. With enrollment rates down it’s all hands on deck...
06.24.2019
Admissions Live - Closing Colleges and Universities: Helping Displaced Students Transfer Credits
If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard...
06.12.2019
Student Affairs Live - Debunking the Myth of Job Fit
“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep...
06.12.2019
Advancement Live - Giving Days: Why Partnerships Matter
For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island,...
06.12.2019
Student Affairs Live - Living on Campus: An Architectural History of the American Dormitory
How did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did...
06.05.2019
Marketing Live - Talk Triggers: Operational Differentiators that Compel Word of Mouth
Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates...
04.30.2019
Advancement Live - SUNYCUAD: New York’s Advancement Conference
The annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach,...
04.26.2019
Marketing Live - What is our Product?
When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching...
04.25.2019
Student Affairs Live - Social Class and Student Affairs
Social class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending,...
04.25.2019
Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast
From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit...
04.25.2019
Higher Ed Live Special Edition - Who do you want to be? Career Trajectories and Global Trends
How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional...
04.18.2019
Student Affairs Live - 40th Anniversary of CAS
The Council for the Advancement of Standards in Higher Education (CAS) was founded 40 years ago in 1979. The organization now is much different than what it was when it originated. This year CAS will be publishing the 10th edition...
04.16.2019
Admissions Live - Join the Reach Higher Movement
In 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support...
04.09.2019
Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the...
04.09.2019
Admissions Live - Effective Yield Strategies Pre and Post May 1st
It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon....
04.02.2019
Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between...
Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding...
03.29.2019
Advancement Live - The CASE for an Alumni Engagement Metrics Framework
There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at...
03.28.2019
Student Affairs Live - Un(der)employed in Student Affairs
Some student affairs professionals are finding employment in student affairs that matches their training and degrees challenging. Some are even finding employment in student affairs at all challenging. What are the experiences of those who find themselves under- or unemployed...
03.20.2019
Student Affairs Live - The Science of Sleep
How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep?...
03.19.2019
Marketing Live - Transfer Receptivity: Transforming Culture and the Student Experience
Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution....
03.15.2019
Higher Ed Live: Special Edition - College for Sale?
Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system...
03.14.2019
Higher Ed Live Special Edition - GIF-ing the Light Fantastic: Making and Measuring Animated GIFs
Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF...
03.13.2019
Higher Ed Live: Special Edition - What to Expect at ListenUp EDU
ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what...
03.04.2019
Admissions Live - Harnessing User Generated Content with Instagram Stories
Today, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments...
02.27.2019
Advancement Live - The Latest in Online Giving Trends
As schools combat donor fatigue amid challenging fundraising goals, it’s more important than ever to uncover giving strategies that work. Tune in as Mirko Widenhorn, iModules Strategic Consultant teams up with Blake Piper, Assistant Director of Annual Giving at Temple...
02.22.2019
Higher Ed Special Edition: Seizing Events as Strategic Communication Opportunities
Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy...

What's Higher Ed Live about?

Download our free app to listen on your phone

Higher Ed Live episodes:

Higher Ed Live Special Edition - Paul LeBlanc on Innovation, Marketing and The Future of Higher Ed

Marketing Live - TikTok: How Higher Ed Hits the Woah

Student Affairs Live - The ^Ombuds Office: Building Partnerships with Student Affairs

Marketing Live - Ultimate Synergy: Search and Content Marketing

Admissions Live - Today's Traditional and Non-Traditional Enrollment and Marketing Trends

Student Affairs Live - Gratitude for Student Learning and Leadership

Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers

Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics

Student Affairs Live - From Student Affairs to the Presidency

Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story

Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

Advancement Live - Rethinking Phonathons

Marketing Live - Marketing Authenticity in Higher Education

Higher Ed Special Edition - Safety and Wellness Marketing and Messaging

Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks

Admissions Live - #NACAC19: What To Know Before You Go

Marketing Live - Digital Engagement on Move-In Days

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

Student Affairs Live - College Men and Masculinities

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

Admissions Live - Secret Shopping College Admissions

Advancement Live - Shot List: How to make Video work for you

Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems

Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool

Admissions Live - Closing Colleges and Universities: Helping Displaced Students Transfer Credits

Student Affairs Live - Debunking the Myth of Job Fit

Advancement Live - Giving Days: Why Partnerships Matter

Student Affairs Live - Living on Campus: An Architectural History of the American Dormitory

Marketing Live - Talk Triggers: Operational Differentiators that Compel Word of Mouth

Advancement Live - SUNYCUAD: New York’s Advancement Conference

Marketing Live - What is our Product?

Student Affairs Live - Social Class and Student Affairs

Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast

Higher Ed Live Special Edition - Who do you want to be? Career Trajectories and Global Trends

Student Affairs Live - 40th Anniversary of CAS

Admissions Live - Join the Reach Higher Movement

Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis

Admissions Live - Effective Yield Strategies Pre and Post May 1st

Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between...

Advancement Live - The CASE for an Alumni Engagement Metrics Framework

Student Affairs Live - Un(der)employed in Student Affairs

Student Affairs Live - The Science of Sleep

Marketing Live - Transfer Receptivity: Transforming Culture and the Student Experience

Higher Ed Live: Special Edition - College for Sale?

Higher Ed Live Special Edition - GIF-ing the Light Fantastic: Making and Measuring Animated GIFs

Higher Ed Live: Special Edition - What to Expect at ListenUp EDU

Admissions Live - Harnessing User Generated Content with Instagram Stories

Advancement Live - The Latest in Online Giving Trends

Higher Ed Special Edition: Seizing Events as Strategic Communication Opportunities