Sign up to save your podcasts
Or
Share Higher Ed Live: Special Edition - Are Social Media Campaigns for Admitted Students Over?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Higher Ed Live: Special Edition - Are Social Media Campaigns for Admitted Students Over?
As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work?
Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.
View all episodes
By mStoner Inc.As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work?
Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.