In this episode, we're taking a critical look at the current challenges in higher education marketing related to social platforms, particularly focusing on the declining performance of Facebook. As more users migrate their attention to new platforms, we're seeing a need for adaptation and strategic rethinking.

The spotlight then turns to the rising stars of social media - TikTok and Snapchat. They're capturing the attention of the younger generation, who are now entering the target audience for higher education institutions. We discuss why it's critical to test these platforms and understand their unique dynamics.

Finally, we delve into the tangible benefits these emerging platforms can bring to higher education marketing. From reaching a wider audience to more engaging content formats, we explore how a shift in strategy can yield significant results.