00:00 — Introduction
00:39 — The Growth Is Not a Debate
01:45 — The Pay Gap That Doesn't Match the Revenue Gap
03:05 — The Business Case
04:29 — Wrap Up
Sources:
- Forbes - WNBA Valuations 2026: Most Valuable Women's Basketball Teams: https://www.forbes.com/sites/brettknight/2026/05/07/the-wnbas-most-valuable-teams-2026/
- Forbes - Women's Sports See Historic Growth: It's Time Athletes Get Paid Like It: https://www.forbes.com/sites/lizelting/2026/04/09/womens-sports-see-historic-growth-its-time-its-athletes-get-paid-like-it/
- The Hoop Doctors - The Caitlin Clark Effect: Accelerating Economic Progress in Women's Basketball: https://thehoopdoctors.com/2025/07/the-caitlin-clark-effect-accelerating-economic-progress-in-womens-basketball/
- Sportico - Women's Sports Boom: How to Sustain Momentum in WNBA, NWSL and NCAA: https://www.sportico.com/business/media/2025/womens-sports-boom-media-momentum-wnba-nwsl-1234844022/
- New/Day Studio - Women's Sports Are Growing Faster Than Men's: By the Numbers (2025): https://www.newdaystudio.co/blog/womens-sports-growing-faster-than-mens
- WSN - NBA vs WNBA: Revenue, Salaries, Attendance, Ratings: https://www.wsn.com/nba/nba-vs-wnba/
- Ocean Tomo - The Caitlin Clark Effect: Salaries and NIL in the WNBA: https://oceantomo.com/insights/the-caitlin-clark-effect-salaries-and-name-image-likeness-in-the-wnba/
- Kroll - The Next Frontier: Private Equity Steps Into Women's Sports: https://www.kroll.com/en/publications/valuation/opportunities-and-risks-as-private-equity-steps-into-womens-sports
- Athelo Group - How Women's Sports Growth Is Changing Representation in the Sports Industry: https://athelogroup.com/blog/womens-sports-growth-changing-representation-in-sports-industry/
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