HighKey Sports and Entertainment Co-Founder Malia Bates joins for episode 1 of ATHNARATIVs! We delve into her wealth of experience within the sport industry, her path to success as a woman in sport, starting an athlete-centric business despite the huge amounts of competition in the industry, and much more! New episodes will be dropping weekly.

HighKey Sports and Entertainment Co-Founder Malia Bates - ATHNARATIVs Episode 1

Sport Media is a wholly dominated segment of the sport experience, with a harsh emphasis on content that will generate clicks and views over telling deeper stories. ATHNARATIVS was created to change the landscape, and put the power of the narratives back into the hands of those that are creating them: people in sport. Through conversations with people in all different segments of sport, the stories that often go untold will be brought to light, changing how sports are consumed.

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HighKey Sports and Entertainment Co-Founder Malia Bates - ATHNARATIVs Episode 1

HighKey Sports and Entertainment Co-Founder Malia Bates - ATHNARATIVs Episode 1