What started on a Denver apartment stovetop has turned into an eight-figure clean haircare brand trusted by tastemakers and barbers alike. In this episode, Boone Whiteside and Ben Medalie share how they built Highland from DIY experiments into a business that redefines performance, health, and sustainability in haircare. From mixing pomades in a KitchenAid to landing in 150+ barbershops and salons across the country, their journey shows how staying lean, purpose-driven, and authentic can transform an industry.

Make sure to check out Highland at: https://www.highland.style/

Check out my new book on Amazon: https://amzn.to/4kRKGTX

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Thank you to this episodes mid-break sponsor, Edel Golf, customizing all scoring clubs to help get you at least one shot better, because even one shot can change everything. Makes sure to check them out at https://edelgolf.com/