Circana Unpacked

Highlighting Home Care


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While not as dramatic as at the outbreak of the pandemic, sales of home cleaning products remain elevated from 2019 levels, thanks to new cleaning regimens and increased at-home activity. Kathy Kemmet, Client Insights Executive for IRI’s Home Practice, shares key insights and opportunities for home care moving forward, including a focus on self-care, sustainability and convenience.

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Circana UnpackedBy Circana

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4.7

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