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While not as dramatic as at the outbreak of the pandemic, sales of home cleaning products remain elevated from 2019 levels, thanks to new cleaning regimens and increased at-home activity. Kathy Kemmet, Client Insights Executive for IRI’s Home Practice, shares key insights and opportunities for home care moving forward, including a focus on self-care, sustainability and convenience.
By Circana4.7
3737 ratings
While not as dramatic as at the outbreak of the pandemic, sales of home cleaning products remain elevated from 2019 levels, thanks to new cleaning regimens and increased at-home activity. Kathy Kemmet, Client Insights Executive for IRI’s Home Practice, shares key insights and opportunities for home care moving forward, including a focus on self-care, sustainability and convenience.