Highlights and Tips from The New Media Summit in San Diego

Doug's main takeaway from the New Media Summit: Nothing beats a face to face meeting

Be businesslike about your podcast

Thank you Steve Olsher!

If you would like to be on a podcast listen to the podcast, tailor your pitch to meet the needs of the show, and then promote it to your followers

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HIGHLIGHTS AND TIPS FROM THE NEW MEDIA SUMMIT

Nothing beats a face to face meeting, Be businesslike, thank you Steve Olsher, advice on being a great podcast guest

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Rod: Hi, this is Rod and Doug with the Real Marketing Real Fast Podcast. We might sound like we're dragging a little bit and there's some background noise because we're sitting on an Air Canada flight coming back from the New Media Summit, where Doug was a, he was an icon. That was the term that they gave to certain people. And it was kind of a cool event where people were able to pitch their programs and why they might like to be a guest on different people's shows, so Doug and I, we've just been debriefing here on the plane. We thought we would just share a couple of our highlights from the event, so Doug why don't you take it away and just share what your one or two main takeaways for you?

Doug: Yeah we had a blast, I mean the energy was really awesome and I think that in the days of virtual summits and online training and, evergreen webinars, I get that. I use them, I attend them, but really I guess the big takeaway is nothing beats having a face to face meeting. So, while we were sitting and listening to various podcasters or business people pitching us as potential guests, that was really just two minutes out of the day so I would say that was kind of like the digital footprint that you'd get if you were doing something online.

So you hear it and see it but the real meaning, and the real meetings, and the real conversations and relationships were developed over a cup of coffee, a glass of wine, or a meal, or in some cases, we did a Starbucks run. So our hotel wasn't close to Starbucks, so we decided to jog there in the morning, grab a coffee, and I shared that out to the crowd, and the next morning there's somebody else there to join us, so we spent a couple days running to Starbucks and having a conversation.

So one of the takeaways was, while it's great to online and online video, and virtual summits, it's equally important to make sure you get some real face time with people, and it's worth sucking it up, buying the ticket, traveling to where it is, and then sitting down and taking advantage of that time.

Rod: Cool. I think for me it was just a good reminder to be businesslike about our podcast, and yeah not to be afraid of that or ashamed of that, and to be strategic along the way, you know. Think about who your guests are gonna be, why you want them on the show, see if they have anything to help and offer to your guests, and I'm with you. It was just great to meet people and find out what they're all about, and what they have to offer, and determine if they have anything to offer your audience as well, so yeah cool. Anything else?

Doug: Yeah I'd say for me the big takeaway or the big advantage was, Steve Olsher invited me down to be part of this, and so there was 40 icons and 150 people in attendance that were pitching. And it was really just about hanging out with our peers, other people that are podcasters and business people in various, their own rights. Getting to know them and coming away with opportunities, not only just to interview people, so that was obviously the purpose of the conference,