We’re very excited to present a very special episode - highlights from The Definitive Guide To Marketing In a Post-IDFA World.

As some of you may know, we released the book last week - featuring highlights from over 500 minutes of audio, featuring some of the smartest folks in mobile that we’ve had a chance to speak to on the Mobile User Acquisition Show.

On today’s episode, we feature the most impactful quotes from the book. These are also highlights from some of the previous episodes of the Mobile User Acquisition Show that deal with the privacy changes coming with iOS 14.

These feature some of the smartest folks in mobile who’ve been guests on the Mobile UA show, including: John Koetsier, Thomas Petit, David Philippson, Maor Sadra, Eric Seufert, Nimrod Zuta, Pau Quevedo, Andy Carvell, Kevin Bravo, Gadi Eliashiv, Nebojsa Radovic, Colette Nataf, Gabe Kwakyi, Warren Woodward, and Mark Loranger.

KEY HIGHLIGHTS

👁️ The very real dangers of easily-accessible IDFAs
😇 Apple has an agenda with the iOS 14, and it isn't pure altruism
📈 How making the IDFA useless pushes Apple’s revenue up
🧠 The ideal demographic for advertisers to target is the same that knew to turn off IDFAs
📍 Limit ad tracking actually meant more invasive tracking
📐 Measurement was always tricky
🌗 Why attribution only presents a partial picture
📊 Why relying on LTV was not great to begin with
💰 How IDFAs are going to fundamentally change app UA economics
💵 Predicting ad revenue will be uncertain for the moment
🤖 Preparing for changes in the programmatic landscape
🔦 How post-IDFA strategies will have a renewed focus on retention and reengagement
🗓️ Understanding the opportunities of the conversion value framework in SKAdNetwork
💭 4 considerations to customise your conversation value framework
🧩 How MMPs will evolve to still be a critical component of the measurement infrastructure
🏁 Why causal inference can address some of the issues with SKAdNetwork
🌫️ How IDFAs are going to change the game for publishers.
🌊 How to use web flows for UA and what to expect
🎨 Optimizing for creative hits is vital
🦾 Using automation as a part of your UA playbook
👍 Do whatever you need to do to maximise consent
🧰 Tools to have in your marketing arsenal: pre-permissioning and win-backs
📲 Why in-app bidding may carry the day
💲 Why uncertain times are not the right time to look for capital
💥 Post-IDFA is a time to focus inward and reassess the impact at a business level

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/highlights-from-the-definitive-guide-to-marketing-post-idfa-world/

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