Kevin Brooks, former CEO of Cookies Management and Connected Cannabis, identified plant health as a key vulnerability in the cannabis supply chain based on his experience leading vertically integrated cannabis operations in California. This insight led him to establish Conception Nurseries, a Sacramento-based company that provides commercial-scale tissue culture services to the cannabis industry. In addition to maintaining a large catalog of cultivar clones, Conception offers remediation, cold storage, and exclusive production services. Brooks brings prior leadership experience and successful exits from the regulated tech sector to his role at Conception.