Ricky Williams won a Heisman Trophy at Texas and rushed for over 10,000 yards in 11 NFL seasons. He is now the President and Co-Founder of Highsman, a lifestyle brand that Ricky personally curates, from the cannabis to the accessories. Ricky launched Highsman to provide communities of sports fans and herb enthusiasts everywhere with a platform to own their relationship with cannabis and its ability to unlock true, personal greatness.

In this episode of Highly Enlightened, syndicated by Ganjapreneur, host Jon Purow speaks with Ricky about the principles that have guided his journey — from challenging the stigma around cannabis as an athlete to becoming a founder and advocate within the industry. Ricky shares hard-earned wisdom on leadership, the deeper meaning of cannabis, the spiritual and practical lessons from his career, and how staying true to his values shaped his personal and professional evolution. This episode is a thoughtful, philosophical conversation that touches on resilience, the power of perspective, and why Ricky believes cannabis is more than just a product — it’s a tool for personal and societal transformation.