ForthRight Women

Highly-Functional Team (Marketing Smarts)


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We come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. Though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams - NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down our 35+ years of experience into 4 Ways to Create Highly Functional Corporate/Agency Teams. You’ll learn the characteristics and behaviors these teams employ to produce outstanding work on a consistent basis. And, you’ll note how these apply to all types of teams. Case in point is our featured brand…Ray Dalio and Bridgewater Associates - the world’s largest hedge fund - who exemplifies these practices.


We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com


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ForthRight WomenBy Anne Candido and April Martini