What’s the protocol for vetting whether or not a prospect is right for the firm?  According to Jon Silvan, founder and CEO of Global Strategy Group, the considerations should be whether the firm’s talent will be proud to say they work on that client, the relationship can be profitable, the agency can win the pitch, and the work will have a successful outcome. “We look for clients that our talent wants to work on because recruiting and retaining great people is too difficult to risk losing them.”