As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too.

Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. 

OK, so content is king, but you don't know where to get started. Grace shows us how to use free tools to find ideas and topics to write about, and Liel explains how you can join the conversation on trending topics to "steal" the attention and even use other parties' content ethically to capture new leads for your law firm.

Resources mentioned in this episode:

• Texas Blackout: The Next Big Class-Action Lawsuit
• Sniply: add a call to action to links you share
• Google Trends
• Google Alerts

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!