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Join hosts Maya and Roberto in this episode of the Shady Business podcast where they dive deep into the controversial marketing tactics of Hims and Hers, a telehealth company known for their weight loss products. The discussion covers the history of the company, recent FDA actions, and the psychological ploys used in their advertising, especially focusing on their recent Super Bowl ad. The hosts also explore the ethical implications and the broader impact of telehealth services on consumer behavior. Don't miss their candid analysis and valuable insights.00:00 Welcome to Shady Business 03:23 Controversies and Compounded Medications11:00 Consumer Awareness and Marketing Tactics21:51 Subscription Models and Final Thoughts25:51 The Cost of Health: A Financial Gamble27:25 The BetterHelp Controversy28:02 The Impact of Telehealth on Personal Responsibility30:56 Fear-Based Marketing Tactics32:05 Transparency in the Pharmaceutical Industry35:00 Analyzing the HIMS and HERS Super Bowl Ad44:25 Final Thoughts and Consumer Advice
Join hosts Maya and Roberto in this episode of the Shady Business podcast where they dive deep into the controversial marketing tactics of Hims and Hers, a telehealth company known for their weight loss products. The discussion covers the history of the company, recent FDA actions, and the psychological ploys used in their advertising, especially focusing on their recent Super Bowl ad. The hosts also explore the ethical implications and the broader impact of telehealth services on consumer behavior. Don't miss their candid analysis and valuable insights.00:00 Welcome to Shady Business 03:23 Controversies and Compounded Medications11:00 Consumer Awareness and Marketing Tactics21:51 Subscription Models and Final Thoughts25:51 The Cost of Health: A Financial Gamble27:25 The BetterHelp Controversy28:02 The Impact of Telehealth on Personal Responsibility30:56 Fear-Based Marketing Tactics32:05 Transparency in the Pharmaceutical Industry35:00 Analyzing the HIMS and HERS Super Bowl Ad44:25 Final Thoughts and Consumer Advice