In this episode of the Built By Me Podcast, we sit down with Ryan Englin, CEO of Core Matters, to discuss the biggest challenges in hiring and retaining hourly employees. Ryan shares insights on building a winning company culture, designing a recruiting system that works, and why attracting employees is just like marketing to customers.

🎯 Key Takeaways:

• Recruiting is a marketing activity: Craft your job postings like customer ads.
• Build a “bench” of ready-to-hire candidates.
• Employees don’t leave jobs—they leave people.
• Culture isn’t perks—it’s alignment between leadership and employee goals.
• A well-structured hiring process leads to better retention.

If you're struggling to find quality talent or reduce turnover, this episode is packed with strategies to transform your hiring process.

🔗 Resources:

• Learn more about Core Matters: corematters.com
• Get Ryan’s book: corematters.com/freebook