Few professional milestones are as electrifying and anxiety-provoking as launching your debut marketing plan. Why? Because here your planning - gathering resources, plugging gaps and stoking buy-in - turns into action. Optimistic projections become cold, hard metrics. And everyone from the CEO to junior staffers are watching. Of course, you’re not the first CMO at a SaaS company to launch a marketing plan. Many have walked in your shoes. Discover how they navigated the highs and lows on the third installment of our Hired podcast miniseries.