You might use door hangers and post on social media to market your company, but that doesn't mean you have a marketing plan. We spoke with Chris Heiler, founder and CEO of Landscape Leadership (www.landscapeleadership.com), about why, when and how you should hire a marketing person to develop a marketing strategy for your company.

Hiring a marketing person

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We talk to Oregon State's Emily Braithwaite, who's working on defending her thesis this coming July.

Student Spotlight: Emily Braithwaite

Auburn University's Joshua Fain tells us how his school, Legos and his father all helped him foster a love for the green industry.

Student Spotlight: Joshua Fain

We talk with Sam Resnick, a recent grad who has already started (and sold) his own landscaping business.

Student Spotlight: Episode 9

We talk with Shelby Miller in New York about how she flipped from graphic design to landscaping, plus how she views the industry is starting to embrace diversity.

Student Spotlight: Episode 7

On this podcast, we hear more about the importance of morning greetings and 1-on-1 meetings.

Hiring a marketing person

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