Stephanie Cleverly operates as a one-person people team at Because, a 30-person remote e-commerce startup selling bladder incontinence products to older adults. The unique challenge: building a passionate, engaged culture when your entire workforce is decades younger than your customer base. As the company's first formal HR hire, Stephanie has navigated everything from processing 14,000 applications for a single role to achieving 97% employee satisfaction and Great Place to Work certification—all while managing recruitment, engagement, compliance, and culture solo. Her approach centers on systematic employee feedback, responsible growth planning, and leveraging AI to scale a team of one into an efficient people operations function.