10/10 GTM

Hiring, ICP, and Cross-functional Alignment with Jason Abrams, VP of Revenue Strategy at Plenful


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Our guest for Episode 62 is Jason Abrams, VP of Revenue Strategy at Plenful. Before joining Plenful in June of 2024, Jason held leadership positions at Spring Health, Color, and Lyra Health. He brings more than a decade of sales experience to the conversation. 

In this episode, Ross and Jason discuss why it’s important to identify what works for your ideal customer profile (ICP), hire excellent reps, and maintain tight communication between your Sales, CS, and Product teams. 

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10/10 GTMBy Accord