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"You can teach someone how to install pavers, but you can’t teach integrity. Either they have it, or they don’t.” — Jill Odom
Resources Mentioned in This Episode:[00:00] Introduction to Jill Odom
Rob Murray welcomes Jill Odom, a content expert in the green industry, and discusses her background in landscaping journalism.
[02:15] Jill’s Journey in the Green Industry
Jill shares how she entered the landscaping world, the openness of industry professionals, and her passion for storytelling.
[04:18] The Pocket Knife Hiring Philosophy
Jill explains why carrying a pocket knife can indicate a great hire and how it reflects problem-solving skills and a willingness to help.
[04:37] The Biggest Growth Constraints in Landscaping Businesses
Jill outlines the three biggest roadblocks businesses face at different growth stages: lack of processes, hiring struggles, and cultural erosion.
[07:25] Hiring for Culture vs. Experience
Rob and Jill discuss why businesses should prioritize hiring for attitude and training for skills rather than focusing on experience alone.
[11:56] Success Stories in Scaling Right
Jill shares an example of a landscaping company in Georgia that doubled in size while maintaining transparency and a strong culture.
[17:22] Content Marketing for Landscaping Businesses
Jill explains how landscapers can use content marketing to position themselves as industry experts and attract more leads.
[21:56] Real Companies Excelling in Hiring & Marketing
Jill highlights companies like Local Roots Landscaping and Loving Landscaping, who stand out in company culture and marketing strategy.
[24:47] The Power of Authentic Photography in Marketing
Rob and Jill discuss why stock photography hurts brand credibility and why landscapers should invest in real project photography.
[26:38] Defining Business Success & Celebrating Wins
Jill emphasizes the importance of defining success beyond revenue and why celebrating achievements keeps entrepreneurs motivated.
[29:26] Aligning Business Goals with Personal Rewards
Rob shares insights on setting business goals with a personal reward system to maintain motivation and long-term vision.
[31:17] The Pocket Knife as a Hiring Indicator
Jill recounts a hiring anecdote where carrying a pocket knife signals practical thinking and a team-oriented mindset.
[32:24] Marketing Expert Recommendation
Jill recommends Jay Schwedelson as a go-to resource for marketing insights, email subject line strategies, and industry trends.
[34:06] Closing Thoughts & Final Takeaways
Rob and Jill summarize the key lessons from the discussion, emphasizing hiring strategies, training, and defining success.
"You can teach someone how to install pavers, but you can’t teach integrity. Either they have it, or they don’t.” — Jill Odom
Resources Mentioned in This Episode:[00:00] Introduction to Jill Odom
Rob Murray welcomes Jill Odom, a content expert in the green industry, and discusses her background in landscaping journalism.
[02:15] Jill’s Journey in the Green Industry
Jill shares how she entered the landscaping world, the openness of industry professionals, and her passion for storytelling.
[04:18] The Pocket Knife Hiring Philosophy
Jill explains why carrying a pocket knife can indicate a great hire and how it reflects problem-solving skills and a willingness to help.
[04:37] The Biggest Growth Constraints in Landscaping Businesses
Jill outlines the three biggest roadblocks businesses face at different growth stages: lack of processes, hiring struggles, and cultural erosion.
[07:25] Hiring for Culture vs. Experience
Rob and Jill discuss why businesses should prioritize hiring for attitude and training for skills rather than focusing on experience alone.
[11:56] Success Stories in Scaling Right
Jill shares an example of a landscaping company in Georgia that doubled in size while maintaining transparency and a strong culture.
[17:22] Content Marketing for Landscaping Businesses
Jill explains how landscapers can use content marketing to position themselves as industry experts and attract more leads.
[21:56] Real Companies Excelling in Hiring & Marketing
Jill highlights companies like Local Roots Landscaping and Loving Landscaping, who stand out in company culture and marketing strategy.
[24:47] The Power of Authentic Photography in Marketing
Rob and Jill discuss why stock photography hurts brand credibility and why landscapers should invest in real project photography.
[26:38] Defining Business Success & Celebrating Wins
Jill emphasizes the importance of defining success beyond revenue and why celebrating achievements keeps entrepreneurs motivated.
[29:26] Aligning Business Goals with Personal Rewards
Rob shares insights on setting business goals with a personal reward system to maintain motivation and long-term vision.
[31:17] The Pocket Knife as a Hiring Indicator
Jill recounts a hiring anecdote where carrying a pocket knife signals practical thinking and a team-oriented mindset.
[32:24] Marketing Expert Recommendation
Jill recommends Jay Schwedelson as a go-to resource for marketing insights, email subject line strategies, and industry trends.
[34:06] Closing Thoughts & Final Takeaways
Rob and Jill summarize the key lessons from the discussion, emphasizing hiring strategies, training, and defining success.