Most Sales Execs and C-suite leaders try to “add” enablement — and end up with confusion, churn, and zero measurable impact. In this episode we unpack the biggest mistake companies make when launching Sales Enablement and how to avoid it from day one.

You’ll hear practical guidance for:

• Deciding when to hire your first Enablement team member (and what that person must actually do).

• How to frame the executive conversation so Enablement is resourced for outcomes, not just “a seat at the table.”

• Simple, repeatable steps to move Enablement from good intention to measurable results.

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