Social Media is widely used around the world, and a lot of people have already built their following, becoming an influencer and a brand endorser, making people wonder how they did it.

Swish Goswami worked for a company called Dunk, with a total of 11 Million followers, which led him to develop a tool that will identify data that will help brands increase their marketing activity.

When he started his business, he needed to gain the trust of his clients.

By showing his authentic self, he ended up working with different Professional Basketball players and brands.