Under Qualified

His Drink Is Killing $300B Coca-Cola


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Kristian Johannsen wants to convert Coca-Cola drinkers to his 'better for you' alternative, Bobby soft drink. Listen to how he went from taking out a $50K limit credit card to cover payroll to now being in over 4,500 stores nationwide.


(0:00) Introducing Bobby and Founder Kristian Johannsen

(3:51) Why start a soft drink business?

(14:37) Going from Employee to Entrepreneur

(18:44) First steps in starting a CPG product

(34:24) Expanding your business with funding

(51:01) Acquisition talk

(59:52) New product categories


Follow Bobby and Kristian Johannsen:

https://drinkbobby.com/

https://www.instagram.com/drink_bobby

https://www.linkedin.com/in/kristian-johannsen 


Watch episodes on YouTube or listen on Spotify/Apple:

https://linktr.ee/listenunderqualified


Stalk us (we respond to DMs!):

https://instagram.com/ishanhaquehttps://instagram.com/boys.archivehttps://instagram.com/andrebarber


Listen to deleted clips:

https://instagram.com/underqualifiedtalk


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Under QualifiedBy Under Qualified with Ishan Haque, Edward Holland, Andre Barber