Latinidad. There’s a certain kind of pride that comes from the Hispanic and Latinx community that I have always admired. It’s a love and celebration of identity that creators are infusing into their stories to make content that embraces their culture and authentic life experiences.

I particularly remember when channels like mitú and Pero Like were launched in 2012 and 2016 to cater to a need for online Hispanic and Latinx content. The content was multicultural and cross-cultural, relatable to those identifying as Hispanic or Latinx and those who just had a love for the stories and could see themselves in them. With the U.S. Hispanic population reaching over 62.1 million in 2020 (an increase of 23% since 2010), there are even more stories to tell. Now media and entertainment brands like Refinery29, Netflix, and HBO Max are following suit with their Latinx community-centric pages like Somos, Con Todo, and Pa’Lante. Now, what do all of these brands have in common aside from celebrating and shining a light on Latinx culture? Creators—the people bringing the content to life.