https://www.youtube.com/watch?v=hu74-a9KzKY

The Encyclopedia of Old Time Radio and some thoughts on the old Disney radio show, The Mickey Mouse Theater Of The Air.

Transcription

Historical proof that content marketing works.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I have a nice, thick history book here. It's really an encyclopedia, I think I've had this, I've shown this on the show before, I've got weird things that I like. And one of the weird things that I like are old radio shows, you could see the old replica, old time radio behind me and I love old radio shows as the Encyclopedia of old time radio.

I like them because they were from a time previous to television that is almost completely forgotten. In American psyche, even though it fully enveloped the entire country, it was the first form of mass media.

And so many of the things that we deal with today, had their start in radio, or were affected greatly by radio and I can go on and on and on about that. But one thing in particular, and this was something I had completely forgotten about.

It until just recently came across the fact that this thing existed. And it was a radio show, that was on for barely five months. Okay, back in 1938, and it was called, The Mickey Mouse Theater Of The Air.

You're wondering what this has to do with anything. Now hope we do on this show, is we talk about business. And we talk about modern day business and how it plays into principles.

We talked about the strategies that you can use, and we talk about tactics that you can use. So up until now, actually for the past six or so videos, we've been talking about how to do YouTube.

Well, I'm going to take it back a bit. And I'm going to tell you the reason one of the main reasons why you want to use content marketing, content marketing is not new to the internet.

Content Marketing is as old as the hills. As my grandpa used to say this. He didn't say that about content marketing, he just said old as the hills, it was a phrase.

So this is one of those things that Walt Disney was a brilliant content marketer, excuse me, he used to always use any form of media possible to promote his art form, which wasn't necessarily his direct art form. It was the art that he was producing. He had all the great artists working for him.

And they produced these amazing things. And one of the things he was most passionate about were his upcoming movies. So his first big feature length film was Snow White, and the Seven Dwarves it came out in 1937. In December of 1937, in January of 1938, he had this radio show, Mickey Mouse theater on the air, okay, or of the air.

And the whole thing was music and a little bit of talking back and forth between the cartoon voices. I mean, it's a cartoon for crying out Mickey Mouse was just cartoon characters, that at that time, you know, television was not mainstream. That time you saw these characters on the movie screen.

Mickey Mouse was a huge phenomena. This is 10 years after he was in existence, it came out in 1928 really took off quick, became worldwide known worldwide. So this is 1938 10 years later, he's got his own radio show.

It's not all centered around Mickey and the gang, although they're there. They're you know, you're you hear their voices. You can picture this cartoon mouse and cartoon dog and cartoon duck sitting there talking about things.

But the whole point of this show was to promote Snow White and the Seven Dwarfs.