To wrap up our first History Lesson, we take a look at how sneakers modernized and become a cultural force unto themselves.
From the innovations to the shoe itself to the business model around shoe endorsement, its influence in hip-hop culture, and the domination of Nike and athletes becoming synonymous with their shoes. 
Hope those Omnis are pumped, we got some ground to cover.

To wrap up our first History Lesson, we take a look at how sneakers modernized and become a cultural force unto themselves. From the innovations to the shoe itself to the business model around shoe endorsement, its influence in hip-hop culture, and the domination of Nike and athletes becoming synonymous with their shoes. Hope those Omnis are pumped, we got some ground to cover.

To wrap up our first History Lesson, we take a look at how sneakers modernized and become a cultural force unto themselves.
From the innovations to the shoe itself to the business model around shoe endorsement, its influence in hip-hop culture, and the domination of Nike and athletes becoming synonymous with their shoes.&nbsp;
Hope those Omnis are pumped, we got some ground to cover.

History Lesson: Sneakers Part 2

Examining the human condition. Sometimes. Mostly jawing about pop culture and other nerdy pursuits.

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History Lesson: Sneakers Part 2

History Lesson: Sneakers Part 2