Did you know it takes an average of 12 connections to close a deal? Chris chats with Pure Romance Executive Publicist Suzanne Murray about how entrepreneurs should respond to—and overcome!—objections to a business pitch. In a world where it’s easy to say “no” from behind a keyboard, Chris and Suzanne break down the best response: “Why not?” Chris covers the significance of following up when you hit a connection roadblock, while Suzanne offers up the perfect business pitch mantra: The first “no” isn’t no. It’s “not yet.”