Looking for a way to immediately make your sales messages more powerful? Use loss aversion to sell.

Hit Customers at the Gut Level

When you study the most successful people in the world, you will discover that they all have one thing in common: an extraordinary ability to sell an persuade. Now you have an opportunity to glimpse into their minds and uncover the best-kept secrets of the world's most powerful persuaders.

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Learn how bonus programs can help you sell more to your customers.

Make Your Offer Irresistable

Persuasion experts know how to make others open to their suggestions and recommendations.

Make People Open to Suggestion

What do you do with the customer who says he is going to follow through (but never does)?

Overcome Customer Stalls

If you sell for a living, you will want to check out this interview with the authors of the Challenger Sale.

Hit Customers at the Gut Level

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