In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, kicks off 2026 with a road-trip-ready conversation celebrating some of the Lone Star State’s most memorable routes and roadside attractions. Erika is joined by Diann Bayes of How Big Is Texas and Kashion Smith of Visit Amarillo for a tour of destinations that showcase Texas’ unmistakable character. From iconic stops like Cadillac Ranch and the George W. Bush Presidential Library to the sweeping landscapes of Big Bend National Park, the conversation highlights the state’s mix of history, creativity, and natural beauty. The guests also spotlight lesser-known gems and regional traditions—from Laredo’s George Washington celebration to Route 66 centennial events in Amarillo—and share travel tips for birdwatchers, families, and adventure-seekers alike. It’s an inspiring invitation to hit the road and experience Texas in all its quirky, expansive glory.

What I Like About Texas is produced by Association Briefings.