Cannabis and marketing are, well, slippery bedfellows. The market demands one approach; but the law requires another. And the disparity between the two varies enormously – depending on where you are.

John Shute, founder and CEO, at Colorado-based cannabis marketing agency, PufCreativ, is no stranger to figuring out how brands of all ilks can make their mark – in spite of the fluff and the flux. But where exactly is the marketing sweet spot for cannabis?