The largest macaron company in the US, suitably called Woops!, started by accident. In 2012 four friends decided to sell the popular dessert at the Bryant Park Holiday Market. After unpredicted success, they quit their jobs to take on the macaron business full time. The founders have implemented a clear chain of command and focus on trust, compromise and leaving your ego at the door when it comes to management.

Hitting the sweet spot with partnerships

<p>Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and investors. Popular show segments include ‘Ask the Expert,’ ‘Top 5,’ and ‘Elevator Pitch.’&nbsp;</p>

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Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and investors. Popular show segments include ‘Ask the Expert,’ ‘Top 5,’ and ‘Elevator Pitch.’ 

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Hitting the sweet spot with partnerships

Hitting the sweet spot with partnerships